2013 will probably be remembered as the year of Twitter. Its successful IPO just a few days ago will surely play a big part in Twitter history, but it is also the stats that will make this year very special for Twitter. For example, did you know that 97% of brands are now tweeting worldwide? The following infographic by My Clever Agency shows some amazing usage stats:
- 97% of brands tweet in 2013, compared to 90% in 2012 and 62% in 2011.
- Most brands tweet via Twitter web interface (30%) or HootSuite (18%). 38% of brands never use the web interface at all.
- Tweets with media (photo/video) received 3-4 times more engagement than those without.
- The top 10 most followed brands on Twitter tweet every 6-20 minutes, although none made the list of most engaged brands.
- 63% of brands have multiple accounts, a 28% increase since 2012. One account usually for customer service and another for company news and announcements. The number one brand is Dell with 44 accounts!
- 69% of brands use twitter for both broadcasting and engagement.
- US brands tweet on average 221 times a week.
Related Stories:
- Get More Great (Real) Twitter Followers
- WhatsApp vs. Facebook vs. Twitter
- The 7 Archetypes of Twitter Users
You might also like
More from Twitter
Twitter Fleets Get A Stickers Upgrade
Twitter Fleets Stickers make Fleets a little more fun on Android and iOS, like Instagram and Facebook Stories.
Emoji Reactions And Downvotes Could Be Coming To Twitter Soon
Twitter is reportedly working on the rollout of Emoji reactions and a new downvote button, and no, still not an …
Twitter Tests Way To View YouTube Videos Directly In Timeline
Twitter has begun testing a new way to let you watch YouTube videos directly in the timeline, without having to …
Twitter Now Lets You Secure Your Account With Multiple 2FA Security Keys
Twitter has added support for multiple security keys on its app, and will soon letting you link more than one …
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
Twitter Is Testing Voice Messages In DMs
Twitter is testing a new feature that lets users record, and send, voice messages in their DMs.
Twitter CFO: Trump Ban Is Permanent
According to Twitter's CFO, Trump will never be allowed back on its platform - even if he became president again.
