Pandora has announced it’s integration with Instagram, allowing its users to share music and podcasts to their Instagram Stories.
Music and podcasts are made to share with others, and that’s why there’s been a music-sharing flurry from some big platforms lately. Last week Spotify started allowing its users to post tracks to Facebook Stories with 15-second previews, for example. This week, Spotify tracks can be shared to Snapchat as well.
Now Pandora users “across all tiers” of its service are able to share “favorite songs, albums, podcasts, playlists or Pandora stations with their friends via Instagram Stories” This also gives them free access to Pandora’s entire library of music and podcasts.
The ability to share content on Instagram Stories starts to roll out to limited Pandora users today, and will be available to all within the next few weeks.
To share, just tap on the “Share” button and choose “Instagram Stories” on the Now Playing screen. The app will then generate a special Cover Art card for the content on Instagram Stories.
You can then add text and stickers to the Cover Art card, share as a Story, or send it as a DM. Each Cover Art card has its own color dynamic which is based on that music or podcast’s original cover art. This will make each share on Instagram Stories “eye-catching and unique.”
People who see it can tap “Play on Pandora” to get direct access to that content, as well as Pandora’s full music and podcast library. If someone doesn’t already have a Pandora Premium account, they can access shared content plus a session of free. It also gives them unlimited, on-demand music and podcasts after viewing a short ad thanks to Pandora’s Premium Access feature.