“A brand advocate is a person or customer who talks favorably about the brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.” – Webopedia.
So who are these people? How do you get them?
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Have a plan. Implementing a plan will ensure that all brand advocates get treated fairly. Users will repeat patterns if you make it fun to talk about your brand. These people won’t keep providing free word of mouth if they feel they aren’t appreciated. Remember, the best way to lose brand advocates on Twitter is to ignore them.
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Why Twitter?
Twitter’s transparency and ease of finding users make it the perfect platform to engage with the people who care about your brand. Although it is important to engage with people on all social media platforms, you can really do more with Twitter.
Your plan can be as simple as…
When someone positively mentions your brand, do the following:
- Follow them on Twitter
- Retweet if the message is especially great.
- Say thank you by mention and/or direct message
Or as in depth as…
- Add them to a spreadsheet
- Give them a point for every time they interact with your brand
- Announce the weekly winners in a tweet
- Add them to an “exclusive” Twitter list
Brand advocacy strategies are not only for big companies. Infact, it is arguably more important for small companies to implement a brand advocacy program on social media because there is a lack of instant credibility. Just don’t let the term “brand advocacy program” scare you. Tailor it to fit your company.
Here are some things to consider while building a brand advocacy program on Twitter.
- – How will you reward your brand advocates?
- – How can you game-ify it?
- – Who are your target brand advocates?
- – What kind of information do you want them to share?
If you like our stories, there is an easy way to stay updated:
Follow @wersm
How do you engage with brand advocates on Twitter? Let us know in the comments!
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