So, you’ve got a brand new social media client! First, celebrate, then prepare to work. The quality of the content that you will be producing for your new client is paramount. It’s a clear-cut case of quality over quantity, so you have to think hard about how to best engage your fans and gain new ones.
There a various ways to come up with content for a business or brand, but whichever you chose, you will still hardly find it a walk in the park.
Although everyone finds their own good content recipe at some point, you have we all have start somewhere. Here is a very handy infographic from CopyPress that shows you how, and where, to begin.
Key Points To Take Away
- – Get to know your client! What do they do or sell?
- – What is your client aiming to achieve with social media: sales, awareness, educate customers, something else?
- – Identify the “hooks” that align with your client goals
- – Add emotion to trigger interest
- – Before you go ahead, make sure everything you do adds value!
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