Since the last summer Olympics in London, Social Media have really taken their place into reporting live on whatever is happening at the heart of the event. And it’s no surprise that one of the most spectacular global sports events would be trending, but just how social is Sochi?
Also Read: Facebook Reveals Olympic Buzz Map
Dashburst analyzed the social media of the Sochi Winter Olympics and preliminary results show that this year’s Olympics are less social than the Summer Olympics in 2012. The trending hashtag #London2012 was tweeted more, totaling 3 million tweets in the first 5 days versus 2.2 million for #Sochi2014.
Furthermore, #Sochi2014 only has 75% neutral sentiment, compared to #London2012’s 84% positive sentiment. The less positive feelings surrounding the Sochi Olympics have prompted the trending “#SochiProblems,” a twitter hashtag that tweeters use to highlight any and all of the mistakes, fails and issues happening in Sochi. Several brands have capitalized on the hashtag, bringing Clorox thousands of mentions in tweets.
Check out this infographic brought to us by Offerpop that relates everything social media about the current winter Olympic games in Sochi, Russia:
Key Findings:
- – Canada, USA and the UK are the top countries using #Sochi2014
- – Men tweet more about the Sochi 2014 olympics than women
- – Coca Cola and Chevy are the top tweeted brands in relation to the 2014 winter Olympics
Are you following the Sochi 2014 Winter Olympics? How much social media has helped you keeping updated?
Related Stories:
- NBC Will Live Stream Winter Olympic Games on Facebook
- [How To] Get More Video Views
- Use Twitter Like Top Brands Do [infographic]
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …