How Sochi Does Social [infographic]

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Since the last summer Olympics in London, Social Media have really taken their place into reporting live on whatever is happening at the heart of the event. And it’s no surprise that one of the most spectacular global sports events would be trending, but just how social is Sochi?

Also Read: Facebook Reveals Olympic Buzz Map

Dashburst analyzed the social media of the Sochi Winter Olympics and preliminary results show that this year’s Olympics are less social than the Summer Olympics in 2012. The trending hashtag #London2012 was tweeted more, totaling 3 million tweets in the first 5 days versus 2.2 million for #Sochi2014.

Although very popular #Sochi2014 is not performing as well as #London2012 did.

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Furthermore, #Sochi2014 only has 75% neutral sentiment, compared to #London2012’s 84% positive sentiment. The less positive feelings surrounding the Sochi Olympics have prompted the trending “#SochiProblems,” a twitter hashtag that tweeters use to highlight any and all of the mistakes, fails and issues happening in Sochi. Several brands have capitalized on the hashtag, bringing Clorox thousands of mentions in tweets.

#Sochi2014 only has 75% neutral sentiment, compared to #London2012’s 84% positive sentiment.

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Check out this infographic brought to us by Offerpop that relates everything social media about the current winter Olympic games in Sochi, Russia:

Key Findings:

– Canada, USA and the UK are the top countries using #Sochi2014
– Men tweet more about the Sochi 2014 olympics than women
– Coca Cola and Chevy are the top tweeted brands in relation to the 2014 winter Olympics