Do you know why Disney theme park employees wear name tags with their hometowns on them? Or why you’re more likely to love a brand if it starts with the same letter as your first name?
Well you’re about to find out!
Also Read: Surprising Hilarious Facts About The Beginning Of Social Media (A #TBT!)
It’s called the Persuasive Role of Incidental Similarity. Because science.
Mainly, it means that when a buyer perceives she has something in common with a seller – no matter how accidental or insignificant – she is more likely to buy. And buy more than she would have otherwise.
Even the smallest commonality is enough to create the connection that inspires customer confidence in an exchange. [Because research].
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It is part of the common sense marketing that my grandfather taught me. That rock upon which I’ve built my businesses.
Speak Human. Win The Internet. It isn’t just my (incredible) tagline. It might as well be – Speak Human. Win At Life. It’s how I was raised. It’s what I believe in.
Spend 10 minutes on my social channels and website and you’ll know I CrossFit. I really dig red wine. I’m gaga about my 2 young daughters. And I’m a sucker for really smart sci-fi. Because you don’t have to make this stuff up. Just share yourself. Share your oddities. Embrace your weird.
And it’s your social media challenge this week! Make room in your social posting this week to highlight who you ARE, not just what you DO. The more you reveal, the more people will find they have in common with you.
Because Data. The thing is that “incidental similarities” are ridiculously commonplace. The odds of striking a chord with your audience are highly in your favor. If you share them. If you don’t, well you’re just another suit behind a screen.
P.S. While you’re making your list of what to share on social media this week (and, I hope, forever) … don’t forget the music! Shared taste in music ranks #1 when it comes to persuasive affinities.
You might also like
More from Experts Talk
Top 6 Clubs You Never Heard Of That You Need To Join On Clubhouse
Clubhouse users will tell you to join as many clubs as possible, but how do you know which ones are …
Welcome To Clubhouse: An Insider’s Look
Clubhouse is all the rage. It's new, it's audio and it is extremely addictive. The hype is real and I'm …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …