Superbowl is the event of the year for marketing professionals, especially for brands that are part of it through impressive ads. As a widely discussed event, you know that you need to take advantage of every single second of your ad, in order to increase your reach, your engagement, or any specific promotion of a service.
Also Read: Facebook Joins Super Bowl Frenzy
Thus, social media could not be ignored in advertising, especially when they claim an even larger piece of the ad chart year by year.
How Many Ads Mentioned A Social Network?
According to MarketingLand, 50% of the ads, 28 in total, used a hashtag, with 8 of them mentioning a social network and 25 of them adding a URL.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Facebook was the social winner, with 4 mentions in total, while Twitter had 3 and Snapchat 1, its first mention in Superbowl ad.
As a reminder, 57% of the ads featured a hashtag last year, which means that there was a slight drop this year.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Is There A Decline In Social Mentions?
No, just because advertisers used slightly less the hashtags this year, doesn’t mean that social media are still not a huge part of their campaigns. On the contrary, they know that users are becoming more social savvy year-by-year, which means that they are spreading the news on their own, talking about what captures their attention anyway on their social networks.
Even if you didn’t watch the Superbowl or the ads, you must have noticed a trending topic, or a hashtag right?
(Yes, even Katy Perry’s performance counts!)
Related Stories:
- [Infographic] Super Bowl Loves Social Media
- SNICKERS’s Full Super Bowl Ad Is Here!
- This Is How You Should Be Doing Digital Marketing in 2015
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …