Hootsuite Partners With Proofpoint To Launch A Real-Time Compliance Verification Feature

Hootsuite and Proofpoint announced a partnership to deliver real-time predictive compliance for customers in regulated industries.

Hootsuite, in partnership with cybersecurity company Proofpoint, announced the launch of a real-time compliance verification feature that allows Hootsuite’s customers in regulated industries to create and publish compliant social media posts without worrying about policy violations.

Hootsuite’s real-time compliance verification feature brings automatic screening for all posts that users compose on its platform. Users are alerted, as they type, to any common compliance policy violations. When a violation is detected, automatic posting is disabled until the problem is solved.

The feature provides real-time guidance – just like a spell checker – that includes clear instructions to fix a violation. Thus, users can both learn from and correct their mistakes before having their content rejected.

“Advanced, real-time social media compliance functionality is a critical need for all organizations that operate in regulated industries,” explains Dan Nadir, VP of Digital Risk and Compliance Solutions for Proofpoint. “In partnership with Hootsuite, our predictive compliance feature educates regulated users on compliance policies and eliminates the need for supervisors to review messages manually. It will create efficiencies for organizations in regulated industries who can now leverage all of the advantages of social media.”

Hootsuite’s Senior VP of Product and Technology, Ryan Donovan, also explained that the “feature will put up the guardrails,” giving customers “in regulated industries the confidence to empower their people to capitalize on the power of social media to achieve their business objectives, particularly around social selling.”

The predictive compliance feature will be available to Hootsuite Enterprise customers who subscribe to Proofpoint Social Syndicate.