Hootsuite, the popular all-in-one social media dashboard that’s heavily used by social media managers all around for offering users a way to monitor, analyse and, most importantly, schedule social media posts, is now one step closer to being a social media manager’s dream: Instagram is now integrated.
Also Read: Instagram To Launch Self-Serve Ad Platform?
Social Media Managers have searched far and wide for this feature, with premium services such as Schedugram doing the trick, but Hootsuite’s centralised platform puts Instragram right along your Facebook and Twitter streams.
With an impressive (and extremely fast) growth, brands have already started to embrace the artsy photo-sharing platform. However, given the actual amount of time spent uploading a single image, this has taken a toll in the way efforts had to be allocated, putting a damper on other social networks as a result.
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With scheduled posts, brands have more freedom than ever to experiment with their content and gauge whether that 10 AM #throwbackthursday is better suited for the evening or using a different filter. The ability to plan ahead and lay the groundwork for a set timeframe gives social media managers a chance to focus on more spontaneous, relevant and last-minute content without missing a beat.
There is a catch though. To actually publish a post you still need to have your phone handy. While the actual post can be produced on your desktop, allowing for faster write-ups and speeding things up, the Hootsuite app will notify you when the post is ready and take you to the Instagram app to seal the deal. While not as seamless as it should be, it adds a layer of security to ensure the right elements are all in.
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It is noteworthy to add the fact that Instagram accounts can now be managed on a desktop-level, with the ability to manage admin access straight from Hootsuite. Workflows can be re-imagined to make for a stronger social strategy. Campaigns also benefit as they can be throughly tracked and monitored, allowing a faster response time based on user engagement with Facebook and Twitter.
In what ways does this new feature impact your social strategy?
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