Boosting posts may not be included in the best practices textbook, but say you’re a business owner and need to focus on your product. If so, boosting can be a quick and effective way to bring awareness to what you do, while you focus on what matters most.
A new tool, Reveal, helps you maximise your posts’ reach and engagement by doing all the dirty work for you – automatically. Sounds unbelievable? Here’s how it works. To use the auto-boosting option, you must sign up for a Reveal account – don’t worry there’s a 14-day free trial there. Once you get set up, Reveal will monitor all your posts in terms of organic engagement.
Once a particular post reaches a specific threshold, then it’s eligible for auto-boosting. Reveal will start promoting it, using your saved audiences and custom objectives you may have set up beforehand. You can choose for Reveal to auto-boost all your latest posts, or make a selection based on predefined filters.
Users have full control over conditions for posts to promote: they can choose whether to filter based on the number of comments, positive or negative reactions, shares, and so on. Reveal’s UI is straightforward, and setting up conditions for post promotion is effortless.
Mikhail Trofimov, CEO & Co-founder of Reveal says that the product is the evolution of a Facebook Ads chatbot and its add-ons they built over a year ago. He also adds: “Not so long ago there was no such thing as an email automation tool. One had to manually input emails, create and format each email from scratch and hit send. Nowadays, it’s impossible to imagine any marketer’s day-to-day without MailChimp or Intercom. We’ve created Reveal to automate routine tasks for everyone who actively uses Facebook Ads, so they could focus more on creative aspects.”
Reveal is in public beta since December, and users are encouraged to try it and submit their feedback for consideration.
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