Heineken is up for creating a 15-second blockbuster using your tweet. You heard it right, the famous beer brand is entering the silver screen and it’s ready to win awards.
This whole story started a few weeks ago, when Heineken created the hashtag #15secondpremier, inviting its 35 thousands followers to tweet their ideas about the upcoming project. Cool detail? Each pitch should be included in a single tweet.
Also Read: How Non-Sexy Businesses Rock on Social Media [Infographic]
The story doesn’t end there. Heineken will premiere the 15-second film at Tribeca Film festival, which will be held within the following weeks. The engagement stats were overwhelming. Almost 2.000 tweets were tweeted using the #15secondpremiere hashtag. According to Andrea Folkerts, jr. brand manager for sponsorships and events at Heineken, 850 pitches were eligible for the contest.
According to the same source, the initiative behind the idea was:
[quote]“[…] taking the director from the keyboard to the limelight at Tribeca. We’re encouraging them to open their world.”[/quote]
Pitches varied from hilarious to random to everyday scenery we can all relate to (but no movie talks about it whatsoever).
#15secondpremiere The Inner Earth Cells will Emerge. They will choose 3 Scientists to lead the New Course of Evolution. @cellorg
— THE CELL ORG (@cellorg) February 28, 2014
#15secondpremiere God calls out sick/takes a mental health day; world must find a way to function as prayers are sent to voicemail. Comedy.
— Me (@BroomsRUs) March 7, 2014
“Death to Colorism” #15SecondPremiere
— Casting Gurl Wonder (@HelloMocha) March 6, 2014
The winner will be selected based on the number of retweets, creativity and entertainmenet factors, as well as the feasibility of realising the scenario in 15 seconds. After the Tribeca premiere, the film will be uploaded to Heineken’s social channels, such as Facebook and Instagram. In addition to that, Heineken will add a behind-the-scenes Youtube video.
Do you like Heineken’s initiative?
Related Stories:
- Cornetto Adds Craziness To Your Tweets
- With #HappyBeerTime Carlsberg Extends Happy Hours
- Five Principles To Win The Digital Age: “Being Average Was Yesterday
You might also like
More from Creative Campaigns
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Twitter Acquires Newsletter Service Revue
Twitter is looking to expand into newsletters with the acquisition of Revue, a Dutch newsletter service.
Twitter Announces Birdwatch, A Community-Driven Approach To Misinformation
Twitter has announced a new community-driven way to address misinformation on its platform called Birdwatch.
Coca-Cola Removes Its Logo To Give You Space To Share Love
Coca-Cola “Open to Better” is the brand's latest campaign that gives you space on its cans to share positive messages …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
New Pornhub Sexstainability Campaign Wants To Help Save The Planet
Pornhub Sextainability introduces a special channel on the platform. For each video view, Pornhub will donate 10cts to help save …
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Take Bernie With You Anywhere On Google Street View
Can't get bored of the latest Bernie meme trend, this new Bernie meme-generator lets you take Bernie around the world.