“There’s a ‘rang-tan’ in my bedroom, and I don’t know what to do.” The story of Rang-Tan is Greenpeace’s appeal to save the orangutan whose future has been put in jeopardy by the loss of rainforest habitat in Indonesia.
Narrated by actress Emma Thompson, brand ambassador for Greenpeace, the story of Rang-tan is a call to help fight the loss of rainforest habitat in Indonesia at the hands of palm oil plantation owners.
The 90-second animated movie, tells the story of Rang-tan, a young orangutan who took over a little girl’s bedroom. The young primate is not welcome, and the little girl first asks her to leave. But before she does, the little girl asks her why she came to her bedroom in the first place. Rang-Tan then explains how she was forced out of her natural habitat by deforestation caused by the continually rising production of palm oil.
The campaign, designed by Mother for Greenpeace, is a strong and important call to action against habitat loss, to force corporate producers of palm oil-based products to act.
Over a decade ago, the largest players in the industry – such are Nestlé, Unilever and Mondelez – who had pledged to cease purchasing palm oil from rainforest habitats by 2020. We’re already in 2018, and Greenpeace reminds us all that almost no progress has been made so far.
John Sauven, executive director of Greenpeace, described the conglomerates’ progress as “pitiful”.
“Orangutans have been pushed to the very brink of extinction, indigenous peoples’ lives are threatened, and climate change is accelerating,” he said. “It’s no exaggeration to say that keeping these forests intact is vital for all life on earth and, with Rang-tan, we aim to bring this urgent message to millions more people. If we all act together, we can force brands to keep their promises and end deforestation for good.”
The film was directed by Salon Alpin and produced by Passion Animation Studios. According to The Drum, it will be distributed on social media by celebrities such as Stephen Fry, Bryan Adams, Jodie Kidd, Alesha Dixon, Andy Serkis, Geri Horner, Gregg Wallace and Sharon Osbourne.