Great news data-addicts! Google Data Studio is finally out of beta and available to everyone as a free data visualisation and reporting tool.
Google introduced its free data visualisation and reporting product, Data Studio, as a beta back in 2016 and has since worked hard to improve its stability and increase lots of great new features. Now, the tool is ready for a general rollout as part of Google Marketing Platform and is closely integrated with Google Cloud.
As Fausto Ibarra, Product Management Director at Google, explains: “This move signifies [Google’s] continued commitment to helping teams identify and share insights from their data, so they can take steps to improve business outcomes.”
For anyone not familiar with Data Studio, it allows you to easily access data from a variety of sources such as Google Analytics, Google Ads, Display and Video 360, Search Ads 360, YouTube Analytics, Google Sheets, Google BigQuery and over 500 other data sources – both Google and non-Google. The tool then allows you to visualise the resulting data and explore it interactively.
Finally, it allows you to easily share your the data and insights with anyone to collaborate or just to report on something.
Since 2016, the community dedicated to Data Studio has developed many new capabilities for different professionals to use the tool for reporting and data visualisation. These include “community connectors,” that allow users to “connect to […] many different data sources, and custom report templates, which enables [them] to build custom reports and easily share […] solutions.
In the post announcing the general availability of Data Studio Ibarra also mentions providers like Supermetrics, “a digital analytics and reporting tool provider,” that has been using community connectors to “meet the reporting needs of their clients.”
As Supermetrics Founder & CEO Mikael Thuneberg explains:
“By developing Data Studio community connectors, we have been able to provide our customers worldwide with an outstanding solution for reporting across all their marketing channels.”
You might also like
More from Google
How To Install Google Maps On The Apple Watch
Three years after leaving it, Google Maps is making its come back on the Apple Watch with a new version …
Google Makes It Easier To Find Licensable Images In Search
Google is adding a new "licensable" badge to images for which a publisher or creator provides licensing information.
You Can Now Cast Google Meet And Duo Video Calls To Your TV
Google is rolling out the ability to cast your Google Meet and Duo video calls directly to your TV and …
Google Makes It Easier To Find Jobs, Recipes And Products On Search
Following the launch of activity cards last year, Google is now updating them to focus on jobs, recipes, and online …
Google Launches Search Console Insights Tool For Content Creators
Google has launched a new Search Console Insights tool to help content creators make informed decisions to improve their content.
Google Introduces People Cards, Virtual Visiting Cards Feature In Search
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
Google Simplifies Image Requirements For App Ad Campaigns
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
Google Brings Lead Form Extensions To YouTube, Discovery Campaigns
After testing lead form ad extension in Search campaigns for the last months, Google is extending the feature to YouTube …
Google Finally Rolls Out ‘Nearby Share’ Feature On Android
Google is finally rolling out its Nearby Share content-sharing feature on smartphones running Android 6.0 and above.
