Although Collections was introduced back in May, it has only become available to iOS users now. This feature helps users group content by topic and even post images to them, adjusting their visibility accordingly. Collections allow any user to curate content and establish a level of expertise, without the risk of oversharing, as people can follow or unfollow your collections.
Google+ launched Collections in an attempt to make its offering much more appealing – or similar to Pinterest. While the social network has had some turbulent time with its overall strategy being changed several times, it appears that it’s investing a lot in visual content – especially after the break down in Streams and Photos.
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