Google is taking its Chrome ad blocking system, global. Sites not following the Coalition for Better Ads’ “Better Ads Standards” might see all their ads blocked.
In February last year, Google implemented a new ad filtering system in its Chrome browser that blocks ads that are deemed to be annoying and intrusive. The system was implemented in North America and Europe at the time. Now, Google is taking its ads filtering system to the rest of the world, with scheduled rollout this week. So, what does this mean for publishers?
Well, for one it means that publishers need to conform with the advertising standards that were established by the Coalition for Better Ads, an organisation set up as a response to the increase of browser ad blockers in recent years. After running a survey, the Coalition identified and banned 12 ad formats that are deemed as annoying and intrusive for users.
Sites that display any of the twelve ad categories banned under the Better Ads Standards – four desktop and eight mobile categories (above & below) – may have these categories (or all their ads) blocked by Chrome. Sites with “failing grades” due to containing these categories will have ads blocked, but Chrome will show them a message that they can “allow ads on this site” if they want to.
One might wonder just how important the Chrome browser is. At the moment, it has 64% of the global browser market. Not bad, huh?
So, who should be worried about this? Well, most sites in Europe and North America adhere to the Better Ads Standards test and get a passing grade, so if your site follows the rules you should have no problem and probably won’t see your ad revenue affected.
You might also like
More from Google
Area 120 Launches Google Fundo, A Virtual Events Platform For Creators
Google's Area 120 has announced the expansion of its Fundo virtual events platform to all creators in the US and …
How To Install Google Maps On The Apple Watch
Three years after leaving it, Google Maps is making its come back on the Apple Watch with a new version …
Google Now Allows Sharing To Non-Google Accounts On G Suite
Google now lets G Suite users collaborate with non-Google account users in Drive, Docs, Sheets, Slides, and Sites.
Google Makes It Easier To Find Licensable Images In Search
Google is adding a new "licensable" badge to images for which a publisher or creator provides licensing information.
You Can Now Cast Google Meet And Duo Video Calls To Your TV
Google is rolling out the ability to cast your Google Meet and Duo video calls directly to your TV and …
Google Makes It Easier To Find Jobs, Recipes And Products On Search
Following the launch of activity cards last year, Google is now updating them to focus on jobs, recipes, and online …
Google Launches Search Console Insights Tool For Content Creators
Google has launched a new Search Console Insights tool to help content creators make informed decisions to improve their content.
Google Introduces People Cards, Virtual Visiting Cards Feature In Search
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
Google Simplifies Image Requirements For App Ad Campaigns
Google has announced it will start shifting away from size-based to ratio-based image specifications later in the year.
