Advertisers can now visualize and manipulate cross-account Google Ads data right with the Report Editor of their Manager account.
It can be challenging to report across Google Ads accounts – not to mention, very time-consuming. Until now, if you wanted to create reports combining data from more than one account, you would have to download the data from your Manager account and work with it elsewhere. Now, Google lets you do this right within Google Ads.
That’s because the Report Editor within your Manager account “can now slice and dice your data in real-time,” making it significantly easier – and faster – to analyze data from across different accounts. The update means that you are now able to “analyze and identify cross-account patterns in your data without leaving Google Ads.”
I can see how this can come in very handy, especially for anyone working with a lot of data or managing multiple accounts for the same company or brand. For example, if you wanted to visualize global campaign performance across different geographic regions or markets, you now can bring together data from several accounts – all at once.
As mentioned before, you would have to download performance data for each account, and then put it all back together. Now, you can simply visualize and analyze the cross-account performance data within custom tables, charts, and data segments within your browser.
The cross-account reporting feature is now available for Manager accounts that are managing up to ten Google Ads accounts at a time. However, Google says that it plans to increase the limit soon.
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