As we explained earlier this year, Facebook will no longer use the PTAT (People Talking About This) metric as part of measuring engagement on Facebook pages. Beginning July 2nd, PTAT will even be entirely removed from the Facebook API.
Also Read: Why Facebook Could Monetize Insights
The “People Talking About This” metric was brought to Facebook back in 2012. Announced as the new way to really measure the impact of content on fans, the PTAT metric never really convinced social media managers. It was too unclear how Facebook was coming up with this number. It was officially an aggregate that combined different engagement components into one number page admins could easily compare to competition.
With PTAT now gone, social media managers will have to focus back on 3 basic insight values which have shown to be more relevant over time:
- Post Reach – This is the number of people your post was served to. Basically, the maximum of people that got a chance to see your update.
- Likes, Comments and Shares – These social signals are a great way to see how each post perform and, over time, to monitor the evolution of the engagement level on your page.
- Unlikes – Although your fan base may keep on growing overall, always keep on eye on how many people unliked your page, check out the days they did so, see what you posted that day and come up with a plan to avoid further unlikes in the future.
I am convinced that taking the time to look more deeply in insights is your best chance to actually serve better content to your audience, day after day.
What is your opinion? Will your miss the PTAT metric?
Related Stories:
- Increase Your Facebook Engagement by 275% [infographic]
- Facebook Pages: Keep An Eye On Engagement, Not Likes
- 10 Ways to Improve Engagement on Facebook
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …