Humans are inherently social creatures. Once upon a time we’d share our collection of rocks and show off our animal skins, and now that cassettes have died a death and mix CDs never held the same appeal, we share things that are important to us digitally, and at the click of a button.
According to a recent survey by market researchers BrainJuicer for mobile network Three, mobiles are our modern day mix tapes, with 12 million Britons using them to share and receive content every week, and with 67 million pieces of content being shared every week.
Also Read: Regardless of Where We are, We are All Connected
Here’s how it breaks down:
What we share
- 31% of shared mobile content is personal photos
- 11% of all content is – unsurprisingly – pictures of animals
What we don’t share
- 69% of people feel uncomfortable laughing at content showing other people’s misfortune
- And only 1 in 4 will share it
Who we share with
- 53% share content with ‘everyone’ – their Facebook and Twitter followers
- 63% share content on their mobiles with their partners
Where we share
- 85% of will use our mobiles to share content even when we’re at home
- 51% share from the workplace
- 30% share from the pub
Why we share
- 75% of content is shared to make the recipient feel happy or surprise them
- 18% of people admit to sharing content to draw attention to themselves
How we share
- 42% of mobile sharing takes place on Facebook
- 10% on Twitter
- 17% is done via email
- 19% is done via text message
When do we share
Monday – 19%
Tuesday – 18%
Wednesday – 15%
Thursday – 14%
Friday – 11%
Saturday – 10%
Sunday – 13%
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