Sometimes the best ideas are the simplest ones. The magic then relies on making it happen. This is what the mexican agency BNN did.
Also Read: 5 Things Your Brand Can Do on Foursquare
With the Happy Check-in Nescafe machine, you can pay your coffee with a check-in on Foursquare, simple no? Coffee time has long been one of the most social times between people. Who does not love to take a 5 minute break and enjoy a nice coffee with friends and colleagues?
What BNN and Nescafe did is simply to make it even more social by letting your friends know you are there, having a coffee break. Moreover this machine will create awareness for both Nescafe and the venue where the machine is installed. And all this for the price of a coffee.
Does it work? Well the prototype created by BNN generated over 3000 check-ins and offered as many coffees, in only 90 days!
Here is a video showing how the machine was built and how it works (Spanish only sorry):
Cool, no?
Related Stories:
- Granola Challenges You To Click 1 Million Times On A Cookie
- With #HappyBeerTime Carlsberg Extends Happy Hours
- Cornetto Adds Craziness To Your Tweets
More from Creative Campaigns
This ‘Stranger Things’ X Nike Tailwind Collab Will Make You Want To Set Them On Fire
Nike and Stranger Things teamed up for a surprising and innovative sneaker collab: you will need to burn them.
What Bud Light’s Area 51 Twitter Fail Teaches Us About Social Media Marketing
When Bud Light jumped on the Area 51 trending topic, they failed to understand the new reality of social media …
Airbnb’s ‘Work Trip’ Toggle Makes Travelling For Work Easier
Airbnb's 'work trip' toggle is now available worldwide, making it easier for business travellers to find listings that cater specifically …
