Sometimes the best ideas are the simplest ones. The magic then relies on making it happen. This is what the mexican agency BNN did.
Also Read: 5 Things Your Brand Can Do on Foursquare
With the Happy Check-in Nescafe machine, you can pay your coffee with a check-in on Foursquare, simple no? Coffee time has long been one of the most social times between people. Who does not love to take a 5 minute break and enjoy a nice coffee with friends and colleagues?
What BNN and Nescafe did is simply to make it even more social by letting your friends know you are there, having a coffee break. Moreover this machine will create awareness for both Nescafe and the venue where the machine is installed. And all this for the price of a coffee.
Does it work? Well the prototype created by BNN generated over 3000 check-ins and offered as many coffees, in only 90 days!
Here is a video showing how the machine was built and how it works (Spanish only sorry):
Cool, no?
Related Stories:
- Granola Challenges You To Click 1 Million Times On A Cookie
- With #HappyBeerTime Carlsberg Extends Happy Hours
- Cornetto Adds Craziness To Your Tweets
You might also like
More from Creative Campaigns
Hublot’s New And Inclusive Millennial Pink Big Bang Watch
Hublot is changing the game with its new and gender-neutral Millennial Pink Big Bang watch. But it will cost you …
Facebook Could Stop All Political Ads In The US Before 2020 Election
Facebook is contemplating a move to suspend all political advertising on its platform ahead of the 2020 US Presidential election.
This Week: The 10 Most Talked About TV Ads On Social
Welcome to the new edition of our 10 most talked-about TV ads on social media: A lot of GEICO, quite a …
Google Now Gives You More Context About What You See On Google Images
Google is rolling out a new feature that makes it easy to find quick facts about the images you see …
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
Join This Free Community Management Course On Facebook Blueprint
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
This Site Lets You Rickroll Your Zoom Meetings
From the creator of the 'Zoombot' comes 'Invite Rick' - a way to make your Zoom calls a lot more …
Mmhmm Gives Your Video Calls A ‘Weekend Update’ Makeover
Mmhmm is a new virtual camera that lets you upgrade your boring video calls and turn them into SNL Weekend …
WhatsApp Business Adds QR Codes And Catalog Sharing
WhatsApp has announced the rollout of QR codes and catalog sharing for businesses using its WhatsApp Business app.
