Sometimes the best ideas are the simplest ones. The magic then relies on making it happen. This is what the mexican agency BNN did.
Also Read: 5 Things Your Brand Can Do on Foursquare
With the Happy Check-in Nescafe machine, you can pay your coffee with a check-in on Foursquare, simple no? Coffee time has long been one of the most social times between people. Who does not love to take a 5 minute break and enjoy a nice coffee with friends and colleagues?
What BNN and Nescafe did is simply to make it even more social by letting your friends know you are there, having a coffee break. Moreover this machine will create awareness for both Nescafe and the venue where the machine is installed. And all this for the price of a coffee.
Does it work? Well the prototype created by BNN generated over 3000 check-ins and offered as many coffees, in only 90 days!
Here is a video showing how the machine was built and how it works (Spanish only sorry):
- Granola Challenges You To Click 1 Million Times On A Cookie
- With #HappyBeerTime Carlsberg Extends Happy Hours
- Cornetto Adds Craziness To Your Tweets
You might also like
More from Creative Campaigns
Facebook is contemplating a move to suspend all political advertising on its platform ahead of the 2020 US Presidential election.
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …