Sometimes the best ideas are the simplest ones. The magic then relies on making it happen. This is what the mexican agency BNN did.
Also Read: 5 Things Your Brand Can Do on Foursquare
With the Happy Check-in Nescafe machine, you can pay your coffee with a check-in on Foursquare, simple no? Coffee time has long been one of the most social times between people. Who does not love to take a 5 minute break and enjoy a nice coffee with friends and colleagues?
What BNN and Nescafe did is simply to make it even more social by letting your friends know you are there, having a coffee break. Moreover this machine will create awareness for both Nescafe and the venue where the machine is installed. And all this for the price of a coffee.
Does it work? Well the prototype created by BNN generated over 3000 check-ins and offered as many coffees, in only 90 days!
Here is a video showing how the machine was built and how it works (Spanish only sorry):
Cool, no?
Related Stories:
- Granola Challenges You To Click 1 Million Times On A Cookie
- With #HappyBeerTime Carlsberg Extends Happy Hours
- Cornetto Adds Craziness To Your Tweets
More from Creative Campaigns
5 Alternatives To YouTube For Online Video
YouTube is not only the number online video platform, it also is the world’s second largest search engine and third most visited …
Snapchat Offers A Closer Look At Its “One-Stop Shoppers”
As Snapchat's Footprints retail insights series continues, this week explores the behaviours of the so-called "big box shoppers" - Snapchatters …
Here’s How To Assign Chat Moderators To Your Periscope Broadcasts
Twitter has announced that creators can now assign chat moderators to their broadcasts in order to keep an eye on …