London-based advertising agency The Corner has created a poster campaign for Fuller’s Frontier lager where the image can be revealed if you use the right Instagram filter.
There are few campaigns that manage to successfully bring OOH advertising and social media together. The latest campaign for Fuller’s Frontier lager is one of them (my other old time favourite is the House of Cards campaign by Netflix.)
The Corner, a London-based advertising agency, cooperated with artist Crispin Finn, to design a poster in which the image can only be revealed by using the right filter settings on Instagram. Each poster has an image or message embedded into the artwork and have been spread around Hackney – a vibrant area of East London. Discovering them can lead you to wining prizes.
Frontier is Fuller’s second biggest brand in the UK, behind the famous London Pride. Frontier has built itself a strong presence on social media, and the #FindFlavour campaign is a very clever way to put the accent on the “discover and explore” inherent message to the brand.
Jane Jones, Head of Marketing at Fuller’s, said:
[quote]Our latest wave of the ‘Find Flavour’ campaign directly interacts with our curious Frontier fans who we know love exploring new experiences and tastes. The Corner has created an ingenious execution which combines social media with the real world to reflect the fun and adventurous elements of the Frontier experience.[/quote]
Have you come across the posters in London? Share your pics in the comments!
[wysija_form id=”5″]
You might also like
More from Creative Campaigns
Pandemic Breakup? Bumble And Babe Wine Are Here To Help You Move On
Pandemic breakups are the worst. To help you move one (literally) Bumble and Babe Wine have partnered up to cover …
Google Makes It Easier To Find Black-Owned Businesses
Google is launching a new feature that allows businesses to identify themselves as Black-owned on Google Maps and Search listings.
Snapchat Is Working On A New Music Feature
Snapchat Music could be launching soon, just as Facebook starts its official music video feature in the US.
Facebook Adds Official Music Videos Feature In The US
Facebook is bringing a new official music videos feature to its platform in the US, giving artists more ways to …
Gen Z, Men, And Millennials, Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
This Week: The 10 Most Talked About TV Ads On Social
The 10 most talked-about TV ads on social media: Nike is unstoppable, Burger Kind celebrates Christmas in July and T-Mobile …
The Weeknd Announces ‘After Hours’ Album Experience TikTok Live Stream
The Weeknd has announced a special 'After Hours' XR album experience on TikTok Live stream on August 7 with encores …
Medium Announces New Publishing Tools In Beta
Online publishing platform Medium has announced several new features in private beta. Sign up for the waitlist to be one …
Microsoft In Talks To Buy TikTok
Microsoft has reportedly entered talks to buy TikTok's US operations, following threats that Donald Trump could force the company to …
