Twitter users have always been able to indicate their location when tweeting, but only a few users actually make good use of the feature. Part of the reason behind this is that Twitter was never very good at pinpointing the right location of a user, often selecting a broad area, a whole city sometimes. But it is also because Twitter users are not so much interested in sharing where they are when tweeting. However, they could be way more interested in sharing locations of where they’d want to be, or where they’d like to meet up with other Twitter users.
Foursquare is regarded as one of the most detailed location database, thanks to millions of users adding information and feedback on locations they visit.
The deal gives Twitter access to Foursquare’s full location database to allow its users to select – or tag – a location when tweeting. Tags for location can be general or can be very specific, like a business name, a landmark or any other point of interest.
— Twitter (@twitter) March 23, 2015
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A Profitable Deal For Both
On the Foursquare side, this growing interest for partners looking for rich location data is no doubt an interesting monetisation strategy.
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