What’s better than combining print with digital ads? Instead of having these two ‘schools’ of advertising competing against each other, we can actually bring them together and achieve greater impact. BBR Saatch & Saatchi Israel shows the way.
Also Read: Have You Seen The Selfiebration Machine?
The agency wanted to focus on Ford Explorer, an innovative vehicle with advanced technology features. The concept focused on three main functionalities: Park Assist, Power Fold and Adaptive Cruise Control.
BBR Saatch & Saatchi Israel created a hybrid campaign combining print and digital elements that matched the features of the product. More specifically, they have used traditional print ads in newspapers which prompt users to place their phones on a particular spot in the ad. That space contains a QR code which is scanned and it brings paper to life.
With this campaign Ford Explorer succeeded in making this campaign far more comprehensive to the audience. Instead of writing about the advantages of the vehicle, Ford demonstrates Explorer’s unique characteristics.
Check the video below and let us know your thoughts.
Related Stories:
- Honda’s “The Other Side” on YouTube Will Blow Your Mind!
- Build your own Mercedes-Benz on Instagram
- Instagram Rolls Out Video Ads
You might also like
More from Creative Campaigns
Twitter Finally Launches Its New Rebuilt API
Twitter has finally made its v2 API available to developers - totally rebuilt for the first time since 2012.
David Blaine’s Latest Stunt Will Air Exclusively On YouTube
David Blaine announced Ascension, his first major stunt in a decade; an online-only event to take place exclusively on his …
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
GIPHY Backdrop Lets You Create Animated Virtual Backgrounds For Your Video Calls
GIPHY has launched GIPHY Backdrop, a new tool that lets you create your own animated virtual backgrounds for video calls.
Twitter Is Rolling Out Its Reply-Limiting Feature Globally
Twitter is making its reply-limiting feature available to all users. It gives you complete control over who can reply to …
Coming Soon: The New Paris Saint-Germain Air Jordan 4
Paris Saint-Germain and Jordan brand will launch a new Air Jordan 4 collaboration with a surprising look on September 1.
TikTok Announces First Recipients Of Its $1B Creator Fund
After announcing its $1 billion Creator Fund earlier this month, TikTok has announced the first creators to receive funding.
Google Introduces People Cards, Virtual Visiting Cards Feature In Search
Google introduced a new "virtual visiting cards" feature called people cards. It's now available on Google Search in India.
How To Install watchOS 7 Right Now
Apple watchOS 7 is available via public beta starting today. It is the first time Apple has released a public …
