What’s better than combining print with digital ads? Instead of having these two ‘schools’ of advertising competing against each other, we can actually bring them together and achieve greater impact. BBR Saatch & Saatchi Israel shows the way.
Also Read: Have You Seen The Selfiebration Machine?
The agency wanted to focus on Ford Explorer, an innovative vehicle with advanced technology features. The concept focused on three main functionalities: Park Assist, Power Fold and Adaptive Cruise Control.
BBR Saatch & Saatchi Israel created a hybrid campaign combining print and digital elements that matched the features of the product. More specifically, they have used traditional print ads in newspapers which prompt users to place their phones on a particular spot in the ad. That space contains a QR code which is scanned and it brings paper to life.
With this campaign Ford Explorer succeeded in making this campaign far more comprehensive to the audience. Instead of writing about the advantages of the vehicle, Ford demonstrates Explorer’s unique characteristics.
Check the video below and let us know your thoughts.
Related Stories:
- Honda’s “The Other Side” on YouTube Will Blow Your Mind!
- Build your own Mercedes-Benz on Instagram
- Instagram Rolls Out Video Ads
More from Creative Campaigns
Eventbrite Partners With Facebook To Power New Ticketing Functionality For Facebook Events
Eventbrite and Facebook announced the launch of a new "Ticketing on Facebook" product that brings ticketing functionality to Facebook Events. …
Facebook Launches Disease Prevention Maps To Help Health Organisations Respond To Outbreaks
Facebook is launching three types of maps the help health organizations plan their public health campaigns and respond to disease …
This Week: The 10 Most Talked About TV Ads On Social
Welcome to the new edition of our 10 most talked about TV ads. Four tech brands, two cars, and only …
