Word on the street is that Twitter is looking into buying Flipboard. And before you find yourself uttering a giant “Whaaattt?”, let us provide you with all the details.
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First and foremost there’s an apparent connection: Mike McCue a past Twitter board member, who is also the co-founder of Flipboard. And while this connection could help initiate some conversations, it all eventually comes down to numbers.
With Twitter still trying to balance out its financial spreadsheets, a collaboration/merger/you name it with Flipboard could boost its numbers. More specifically, only the past year Flipboard claimed it had 100 million activated users.
And while this may seem no big number compared to Twitter 300+ million users, there is another important statistic that could act as deal-maker. According to reports, Flipboard is making around $50 million in revenue.
To make its case even stronger, the platform is backed up by some well-known venture capitalists and its current valuation sits at around $800 million.
So this practically mean two things: It’s an attractive buy for Twitter, with a robust community and it’s also making money. Apart from that, Flipboard has been helping Twitter along the way. Earlier this year, it was one of the platforms that supported the promoted Tweets syndication concept, Twitter‘s attempt to create large-scale, rich and well-targeted advertising campaigns across a variety of platforms.
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