Earlier this summer Facebook started testing a new feature which would let users snooze specific keywords, to declutter their feed. Now Facebook is sharing results and key takeaways.
The team analyzed which keywords received the “snooze treatment” for a two-week span between July 27 and August 9. Facebook was able to determine not only patterns of usage, but actual insight on how people were using the feature. Despite the sample size being relatively small, the team was able to draw some interesting conclusions.
According to the report, the data collected revealed two prevalent trends: The first one described steady snoozing behaviour involving ‘evergreen’ keywords such as ‘copy and paste’, which is the common wording employed in text posts aiming at imploring users to share.
The second trend had to do with spikes in the feature’s usage, potentially related to the news cycle. For instance, a pronounced spike in snoozing “Love Island” lasted from July 28. The snoozes were back to pre-spike levels as of August 1, by which point fans had presumably caught up on the grand finale. Other keyword snoozing spikes were observed during the now-famous Husky Dog incident.
That kind of information, albeit limited, was useful to the team building the feature, as it helped them experiment with shorter snoozing durations as well. However, it’s always worth noting that the availability of the feature is limited, and it’s only been rolled out to a portion of users in the UK, the US, Canada, Australia, and New Zealand. Therefore, as the report suggests, the data set isn’t large enough to say anything definitive about people’s preferences.
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …