With the UK festival season underway, we thought now would be a great time to talk about how to use social media at (or for) music festivals and outdoor events.
First off; The basics. If you’re a keen social media user for business or pleasure, here are some top tips to keep you tweeting images of you and your mates at 3 am to close relatives and your old boss who now follows you, whilst maximizing engagement.
1. Try And Identify Influential Accounts And Supercharged Users In Advance Of The Event.
Check out festival or event pages for the hashtags they use, and look for accounts posting regularly using them. If you can engage with these accounts and build some rapport beforehand, they’re more likely to share your content if you tag them in once the event is up and running. Getting content shared by influential accounts will help increase your post reach and engagement.
2. Find Out What People Are Talking About Before You Get There.
Social media analytics tools like Social Mention, Addict-o or Social Crawlytics allow you to monitor the use of words, phrases, and hashtags, positive and negative sentiment around posts, related keywords, and top users. Let these platforms do the hard work for you, and condensate on making your content more engaging than that of your competitors!
3. Scheduling
You can upload content to your favorite channels using scheduling tools that allow you to post a ton of stuff in one go, then turn your device off for a few hours. Facebook allows you to do this from within the ‘Pages Manager’ app. For Instagram and Twitter try the fantastic Crowdfire App ‘TakeOff’, which allows smart scheduling which posts at the optimal time when most of your followers are online, and also suggests relevant hashtags you might want to use depending on your post content to maximize reach and engagement.
4. Know Your Audience, Which Channels They Use, Where They Congregate.
Images work across most social channels very well, videos generally now get more engagement on Facebook than YouTube, links display very well on Facebook and allow you to upload your own thumbnails. Do your research! Use Facebook groups, find the best hashtags for Twitter and Instagram, and look at what times are the best to post using built-in analytical tools, or platforms such as FollowerWonk or TweetLift.
5. Power Is King!
You don’t want your phone juice running out any time soon, so buy a rechargeable USB battery pack, put your phone onto power saving mode, turn off all unnecessary connectivity such as wifi when the phones not in use, and put your screen brightness on the lowest setting. Solar chargers are available at most events, as are recharge points but these can be pricey and the lengthy queues might make you miss the Foo Fighters.
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
5 Tips To Make The Online Shopping Experience Easier
Here are 5 questions to ask yourself to help you make the online shopping experience easier for shoppers.