Have you ever dreamed of having your own Netflix? Or at least, a paid subscription service to make money from your video creations? Of course you have… but it is not exactly the easiest thing to set up now, is it?
VHX was founded back in 2010, but is not very well-known. Over the years it has always focused on providing white-label services to let developers create feature-rich websites with payment systems and integrated checkouts to help developers build video subscription services.
By acquiring VHX, Vimeo is sending a strong message to its competitor YouTube. Not only is the company clearly differentiating itself from the Google-owned “advertising” video platform, but is also reinforcing its link to creatives who will now be able to monetise their creations without the need for an advertising model.
If you like our stories, there is an easy way to stay updated:
Kerry Trainor, CEO of Vimeo, explains:
[quote]Online video is expanding from a few mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable television.[/quote]
VHX only counts around 30,000 subscribers on the more than 100 video channels it powers. However, now being part of Vimeo, there is no doubt that the numbers will start to grow fast, as its new owner will look to help developers, creatives and corporations to build their own subscription VoD services.
You might also like
More from Other Platforms
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
Spanish Twitch streamer TheGrefg has broken the concurrent viewership record on Twitch with close to 2.5 million concurrent live views.