Facebook’s plans to create TV-style content, to push on the platform, have been delayed once again. This time at least until August.
Facebook has been in talks with publishers to create original video content to appear within the app’s newly redesigned video tab. Originally programmed for April, it seems that the original video shows won’t even be ready by June. ReCode’s Kurt Wagner said that it “may not arrive until the end of summer” – according to multiple sources. He also explains that
[quote]we likely won’t see Facebook’s TV efforts until late July or early August, according to multiple sources. It’s also possible that it could take longer.[/quote]
A Facebook spokesperson declined to comment on whether this was the case, or why there will be such a big delay. Wagner says that despite no knowing exactly what is causing the delay,
[quote]numerous sources believe the delays are product-related. That is, Facebook is still building this video feature into the app and website.[/quote]
And part of doing this is challenging, as Facebook needs to figure out where to house the content and how to present it. Despite talking to publishers to secure rights and scripts for some time, the delay just means that the time when Facebook can compete with Netflix or YouTube is not that near. But that’s not putting Facebook off. Original video content is something CEO Mark Zuckerberg talks about often.
More from Facebook
Facebook announced three changes to branded content and the expansion of its Brand Collabs Manager to several new countries.