Facebook's Clear History Feature Is Getting Business-Ready

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Facebook’s highly-expected ‘Clear History’ feature is not available yet, but it’s getting business-ready. Advertisers, be warned.

Facebook’s Clear History feature, first announced on stage at F8 2018 by Mark Zuckerberg himself, is not available yet. But the company is preparing advertisers for what it will mean when it comes to targeting on the platform.

While there is not yet an exact date for the feature’s rollout, Facebook recently confirmed it will be introduced “in the coming months.”

Announced as the biggest privacy feature ever to roll out on the platform, Clear History will work in the same way that browsers enable users to clear their browsing histories and cookies. One click should wipe out all of your activity – on and off the platform (yes, Facebook collects information on your browsing habits outside its own app.)

Facebook says that transparency is not necessarily bad news for advertisers who have grown dependent on targeting Facebook users based on their interests and browsing history: “It’s important to understand that advertising and protecting people’s information are not at odds—we can do both.”

“Facebook: It’s important to understand that advertising and protecting people’s information are not at odds—we can do both.”

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Facebook explained that the purpose of the feature is to give people more transparency and control over the data that is shared with Facebook by other apps and websites. This data is often shared via the Facebook pixel, Facebook’s software-development kits and APIs.