Facebook’s highly-expected ‘Clear History’ feature is not available yet, but it’s getting business-ready. Advertisers, be warned.
Facebook’s Clear History feature, first announced on stage at F8 2018 by Mark Zuckerberg himself, is not available yet. But the company is preparing advertisers for what it will mean when it comes to targeting on the platform.
While there is not yet an exact date for the feature’s rollout, Facebook recently confirmed it will be introduced “in the coming months.”
Announced as the biggest privacy feature ever to roll out on the platform, Clear History will work in the same way that browsers enable users to clear their browsing histories and cookies. One click should wipe out all of your activity – on and off the platform (yes, Facebook collects information on your browsing habits outside its own app.)
Facebook says that transparency is not necessarily bad news for advertisers who have grown dependent on targeting Facebook users based on their interests and browsing history: “It’s important to understand that advertising and protecting people’s information are not at odds—we can do both.”
Facebook explained that the purpose of the feature is to give people more transparency and control over the data that is shared with Facebook by other apps and websites. This data is often shared via the Facebook pixel, Facebook’s software-development kits and APIs.
You might also like
More from Facebook
Facebook Workplace Platform Reaches New Paid Subscriptions Record
Facebook has announced that its collaborative platform Workplace now has over 7 million paid subscribers.
Messenger And Instagram Roll Out New Features For Self-Expression
Facebook is rolling out new features on Messenger and Instagram to allow more self-expression and help people feel together even …
Facebook And Gucci File A Joint Lawsuit Against Product Counterfeiter
Facebook and luxury fashion brand Gucci have announced a joint lawsuit against an international counterfeiting business.
Facebook Introduces Spotify Miniplayer Within Its App
Facebook is launching a new Spotify miniplayer that lets you listen to full-length songs and podcasts within its app.
Facebook Jumps Into Audio With New Features, Tools, And Monetization Options
Facebook has announced several new audio features, tools, and monetization options to capitalize on the audio chat trend.
Facebook Now Lets You Transfer Posts And Notes To Google Docs, Blogger, And WordPress
Facebook is extending its data portability options, allowing you to now transfer posts and notes to Google Docs, Blogger, and …
The Oculus Quest Platform Now Supports Premium Content Subscriptions
As VR content expands beyond gaming, Facebook is bringing support for subscriptions on the Oculus Quest platform.
Facebook Now Lets Businesses Schedule Stories On Mobile And Desktop
Facebook is making it easier for businesses to manage their presence across apps, letting them schedule Facebook and Instagram Stories.
Facebook Sparked Is A New Type Of Speed Dating App
Facebook Sparked, a video speed dating app, is being tested as part of Facebook NPE team's exploration of the future …
