Facebook is expanding its test of a breaking news tag in more countries, including, Australia, France, Germany, Mexico, Spain and the UK.
Facebook kicked off its test of a breaking news tag back in March 2018 with around 50 publishers, most of them in the US and Canada. This week, the test is expanding to more publishers and in new countries across Europe, Latin America and Australia.
The announcement came from Joey Rhyu, product manager, in a blog post:
“In addition, the breaking news label—which had already been fully rolled out in the U.S. and Canada—will now be seen by everyone in Australia, France, Germany, Mexico, Spain and the U.K.”
The test will also be carried across Facebook’s CrowdTangle content discovery platform, helping more people discover more real-time content.
According to data collected by Facebook, breaking news posts about politics, crime, disaster and business perform best. Perhaps even more of a positive result, Facebook has found that the extra visual indication has helped people feeling “more informed” on the platform and identify what really matters versus the potential spread of fake news.
You might also like
More from Facebook
As VR content expands beyond gaming, Facebook is bringing support for subscriptions on the Oculus Quest platform.
Facebook is making it easier for businesses to manage their presence across apps, letting them schedule Facebook and Instagram Stories.
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …