Amidst the biggest change ever brought to its News Feed algorithm, Facebook turned 14 yesterday. And like every February 4th, Facebook celebrated with a special: Friends’ Day.
For many, yesterday was all about the Super Bowl, and its plethora of TV ads (and millions of dollars spent advertising big car brands and even bigger all-American ones). For Facebook, however, it was all about its 14th birthday (OMG, 14?!?) and its traditional Friends’ day.
This year, Facebook came up with pre-populated Friends Day videos of the memories you have shared with your friends. And yes, you can still edit and choose your own photos. No numbers for 2018 yet, but Facebook announced that more than 600 million of them were shared last year. Although this sounds like a lot, it is actually quite a little, since over 750 million friendships are formed on the platform every day! Does this mean that friendships on Facebook are superficial, or that we just don’t like bragging about them with pre-populated videos?
So What’s New This Year?
In 2018, your Friends Day videos come with a twist called Friends Awards.
Once you are happy with your Friends video, and just before you share it, you get to choose a Friends Award among categories like “Bestie,” “Great Listener,” and “Knows How to Make Me Laugh.” It’s a nice add-on, and a cute way to make your friend feel special on this day.
Facebook also added three new filters for Facebook Camera, especially for Friends Day.
Of course, you could also have watched the Super Bowl instead.
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