Most people nowadays wish each other happy birthday through Facebook instead of calling or trying to meet up. We all know this to be true – don’t look so surprised! And if you have many friends on Facebook, it could get quite hard – not to mention time-consuming – to catch up with birthday wishes. So, Facebook is now testing a new feature that will change that.
Because after all, there are apparently over 100 million birthday posts on Facebook every day!
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The new feature is essentially a recap of friends’ birthday wishes, in the form of a 45-second video. It is expected to start appearing to users in the next few days, and similar to the Friends Day videos we started seeing since the beginning of the year.
Users who see the feature will notice a birthday video notification at the top of their News Feeds which they can then tap or click on and preview, edit and then publish after tweaking at will. The final result looks a little like this (notice that it is square).
The feature comes after Facebook announced its second-quarter earnings the other day, where Mark Zuckerberg exclaimed
[quote]We’re going to become video first,[/quote]
He sounds serious. And yes, Facebook is going video-crazy. 360 videos. Friendship videos. Happy Birthday videos. It’s all happening right here.