Facebook is looking to expand its advertising solutions, by adding offline sales measurement to its suite, which will track whether your online Facebook ads lead to actual offline sales.
According to Techcrunch, Facebook has worked closely with Nielsen and Datalogix throughout the development of this new conversion lift feature which is gradually rolling out to more advertisers’ accounts.
More specifically, the idea behind the implementation is based on observation. Facebook looks at two groups of buyers, those that were exposed to Facebook ads and those that weren’t. Then it compares the data with advertiser’s conversion rates which derive from various sources, such as pixel tracking or in-store POS.
This technique allegedly helps advertisers know what’s happening after the last click, especially when this doesn’t contribute to the completion of an online sale. In fact, businesses will have a clearer idea of whether their ad can influence purchase decisions, thus they will know if their Facebook ads work, which ones are more effective and allocate their budget effectively and in a smarter way.
If you like our stories, there is an easy way to stay updated:
Image courtesy of Techchrunch
- What Is Best For You? Compare Google and Facebook Ads
- Facebook Ad Biddings: Everything You Need To Know
- How To Best Target Your Consumer With Facebook Ads
You might also like
More from Facebook
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …