Facebook announced it will release the new version of their Premium Ad Products as a self-service platform on Feb. 29th 2013.
Until now, the Premium Ad Products were only available to larger businesses and through a Facebook salesperson. But Facebook is continuously looking for more ways to monetize its platform (without ever considering asking a fee for access – just needed to say again) and in front of the success of this ad product, they decided to release it as a self-service product in the ad manager.
What do they promise? – More reach and more engagement!
Check out the full product presentation:
More from Facebook
Facebook Cracks Down On Low-Quality Advertising
Facebook is cracking down on low-quality ads by reducing distribution or disapproving them altogether.
Facebook Brings Instant Games To Gaming Groups And Facebook Lite
In light of the success of its Instant Games platform Facebook is now bringing Instant Games to Gaming Groups and …
Getting Started With Facebook Dynamic Ads
If you’ve been using the typical ad formats such as images or carousels to promote your products on Facebook you …
