With the risk of sounding extremely annoying, here’s the deal: Facebook is doing everything to boost video. Every other day the social media platform is adding little enhancements that bring its video service a step closer to its old rival: YouTube
First spotted by TechCrunch, this new addition is know being tested across users and devices, starting with desktop version. The little “Watch Later” bookmark annotation appears on top right corner of each video each time you scroll past a video. This is the second bookmark addition for Facebook, which already offers the option to save links you find in your NewsFeed for later.
With “Watch Later” Facebook’s goal is to make users coming back to the platform and spend even more time on it. With the updated charge policy for Facebook video ads, the social network wants to make sure that advertisers and publishers are happy, because their content is being actually viewed.
Another interesting point is that, with the new addition, Facebook can benchmark the exact places and circumstances users get to tap on the “Watch Later” button and expand the data it offers to its advertisers, for even more successful targeting.
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Image courtesy of TechCrunch
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