Facebook Unveils New Features On Analytics For Apps

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Facebook is launching a brand new and improved design and some new features on Analytics for Apps. The free mobile analytics solution launched last year, helping developers grow their apps’ audiences.

Over a year after launching Analytics for Apps, there are over 450,000 apps out there that have used the solution. In this time, Facebook has collected a lot of feedback about it and is launching some new features, to help developers “understand and engage” their audience.

The new features, include people insights, push notifications (currently beta) and several others. Also, Facebook has improved the product’s performance and given it a brand new user interface design. Let’s have a loot at the changes.

People Insights

The people insights section gives developers “rich, aggregated and anonymized demographic information for the people” who use their app. It does so without the developer having to implement Facebook Login on the app itself. The section provides insights like Page likes, education, device usage, purchase preferences and more.

Analytics for Apps’ people insights provides ‘rich, aggregated, anonymized demographic information’

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Push & In-App Notifications (Beta)

Push and In-App Notifications allow businesses to reach their customers, automating marketing campaigns with highly targeted messaging. Regular push notifications will now be joined by in-app notifications. In-app notifications “give you the option to create and customize richer push experiences with photos and animated GIFs.”

They are also open-sourced so that developers can customise them fully and extend them if necessary.

Sharing Insights

Sharing insights allow marketers to find the “most popular stories” shared form their website to Facebook. They also get

[quote]aggregatged demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights.[/quote]

Breakdowns

Breakdowns allow marketers to pivot their data across dimensions like age, gender, platform, country, language, app version, etc. They allow marketers to explore their data and answer questions like

[quote]How much of my revenue is coming from a particular platform-operating system combination in a particular country?[/quote]

Improved Event Trends

Improved event trends exist to help marketers better understand demographics and behaviours of their audience – over time. Facebook provides the example of filtering “revenue trends based on a segment of people using older Android devices to decide whether you should continue supporting older devices.”

Facebook has improved event trends on its Analytics for Apps solution

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App Events Export API

Finally, App Events Export API allows developers to easily debug events and analyse analytics data offline. This way, they can access up to the last 30 days’ worth of events on an app.