It seems Facebook is in the process of developing a separate app for smartphones that tracks the locations of its users. The application, which is expected to be released in March, will be able to track and load your whereabouts in the background and — without being opened — will send your location to nearby friends.
Similar to Foursquare, Highlight and Google’s Latitude, this unnamed app will be Facebook’s standalone attempt to the mobile tracking ‘realm’. To date not many people have joined these applications and Facebook’s 1 billion userbase may make the chances of this app succeeding more likely.
This app will allow Facebook to locate users, map daily routines and ultimately lead to valuable graphs and data for advertisers. This information could be a turning point for companies as it will help them define and understand their target markets. From a business perspective this could be indispensable towards the future of online marketing and social media studies.
[Readers] Would you use it? Are you concerned about privacy issues?
You might also like
More from Facebook
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …
Facebook’s Content Oversight Board Gets To Work On First Cases
Facebook's Oversight Board has announced the selection of its first six cases to review - five user appeals and one …
Facebook Acquires Kustomer, Expands Into Customer Service Solutions
Facebook has announced the acquisition of Kustomer, a CRM solution that lets businesses manage customer interactions across all channels.
