Facebook is going on a crusade against fake accounts, and has been doing a lot to purge its platform from them, and spam in general. It even shut down a massive spam operation recently, after announcing that it had made changes to find and delete fake accounts more effectively.
The changes, announced in a Facebook Security note by Shabnam Shaik, a technical program manager on Facebook’s protect and care team include “improvements to recognize these inauthentic accounts more easily by identifying patterns of activity—without assessing the content itself.” Facebook‘s systems can now detect when the same content is posted over and over again, or if there is a sudden increases in messages sent.
Facebook recently used the improvements to weed out fake accounts by disrupting a spam operation it had been monitoring for months. It also announced that it was able to “take action against more than 30,000 fake accounts” in France recently. In an effort to distance itself from criticism about the spread of fake news – like it did after the U.S. elections, Facebook also ran full page ads in several French newspapers to help people notice fake news. It also started educating users about fake news with messages at the top of users’ News Feeds.
Of course, these are only improvements, and will not lead to the removal of all fake accounts. Shaik did explain though, that such measures are expected to
[quote]reduce the spread of material generated through inauthentic activity, including spam, misinformation or other deceptive content that is often shared by creators of fake accounts.[/quote]
They also help Facebook improve its effectiveness in battling fake news, fake accounts, and spam on its platform.
You might also like
More from Facebook
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …