Facebook has announced several new resources for business leaders and business influencers to get started, build their strategy, and connect with the most relevant audiences on the platform.
The new resources also include the Business Influencer Guide, a downloadable roadmap for business leaders and influencers who would like to use Facebook to reach their audiences. In an announcement of the resources, Craig Mullaney, Strategic Partner Manager at Facebook explained the reasoning behind the move, saying that
[quote]Hundreds of global business leaders across industries, regions, and enterprise sizes use Facebook to connect authentically with their customers, employees, communities, and other stakeholders. Using Facebook, these leaders can communicate directly, control their messages, use precision targeting, and access a flexible set of publishing tools including text, photos, videos, live video and more.[/quote]
During the last year, Facebook has been doing a lot to try to educate and provide businesses with materials and best practices that will allow them to better understand its new products, features updates and learnings from each.
This recent move, cements Facebook’s positioning as an important platform for businesses and their leaders, especially because of the access it provides to huge amounts of users across the globe.