Facebook, Messenger, and Instagram have launched new features to help their users Pride Month. One feature didn’t make it this year: the rainbow Reaction.
It’s LGBTQ Pride Month, and like every year, Facebook celebrates by releasing features that are available for a short time only, to commemorate it. If users search for “fbpride” from custom profile picture frames on Facebook, they will get many new options – available both in English and Spanish – to set for whatever time they want.
Also, posts (text, photos, and videos) can be personalised with backgrounds, masks, effects, and location stickers. The rainbow Reaction didn’t make the cut this year, as a spokesperson explained that Facebook is “no longer doing custom Reactions for major holidays or moments in culture.”
On Messenger, users get similar customisations as those on Facebook Camera described above. Facebook’s LGBTQ@Facebook page, will contain related content generated by its community, including stories, tips, events, and updates from public figures and more.
Instagram also added Pride Month features, including a rainbow background in type mode and new rainbow versions of mention, hashtag and location stickers for Stories. Different colours will appear when the like button is tapped during Instagram Live videos and rainbow hearts will appear to users who watch the videos. Also, hashtags that are identified by GLAAD and Instagram as ones used by the LGBTQ community will change colour as well.