Video is the word. Video is the way. And with more vloggers reaching celebrity status, the need for apps to accommodate their talents and skills is stronger than ever.
Facebook knows this, hence it is working on an expansion to its Mentions app. For those who haven’t heard of the app yet, Mentions is the standalone, VIP-only app created by Facebook, which caters to verified, public figures needs on Facebook. It facilitates communication between fans and other celebrities as well, while making it easier to post updates and host Q&As.
Back to our story now, Mentions will get a sister app dedicated to video content creators. According to Mashable, it will also feature a new live creative kit, apart from its usual access to Facebook Live. The additional creative kit will include intros and outros to live broadcasts, along with stickers for users to share and custom frames. Moreover, it will give access to insights and a Community tab, for creators to connect with the fans and followers.
The news went public during this year’s VidCon, where Facebook product director Daniel Danker emphasised on the fact that Facebook is the perfect place for content creators, as it offers a variety of tools and a sense of community as well.
While it is know yet fully known when the app will be available for download, it is expected to launch later this year, so stay tuned.