Facebook has made several changes to the way Pages of different local businesses show up on mobile, making them easier to interact with.
There are currently over 1.6 billion people around the world who are connected to small local businesses on its platform, and Facebook is continually working to make it easier for them to do so. This week, Facebook is making several changes to business Pages on mobile that provide a better experience.
Let’s look at these changes:
Updating Pages: Facebook is redesigning Pages on mobile that will bring forward the most relevant action needed by most people. For example, making a reservation at a restaurant, or booking an appointment at a hair salon. Depending on the type of business Page, other actions could be seeing recent photos, upcoming events, or Offers. Also, Stories have been added to Pages, allowing users to “get to know the people behind the business.”
Making Recommendations from the community more helpful: People use Recommendations to find out where to eat, drink, or shop. Recommendations are now being made more prominent on Pages, and new features are being added to make them more helpful and relevant.
Continuing to build Events: Over 700 million people are using Facebook Events every month. They use the feature to find things to do in their communities. Now, if people want to get tickets to an event, they can buy them right from the Event on Facebook. Facebook says that “Events that sell tickets directly on Facebook have seen two times more people getting tickets than when they’re ticketed on a website alone.”
Expanding its jobs tool to help more people find work: As local businesses are those currently creating 60% of new jobs, Facebook wants to help people find them and businesses find the right people for them. Now, Facebook is expanding its job application tool to be used anywhere in the world.
Taking steps to make finding a local spot quicker: People can now browse the “Local” section in the Facebook app, as well as the Facebook Local standalone app to find businesses around them, “see what places are most recommended, and check out which events” their friends may be attending.
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