We hear quite often about how Facebook’s users are growing older. And it’s true, because most of the social network’s early users are now well into their thirties. Facebook has always tried to appeal to younger audiences but hasn’t been able to get it right. Teens still prefer other platforms to Facebook. To appeal to them the company has just launched Lifestage; an app only for under-21s.
You heard that right. Lifestage is only fully functional for users who are aged 21 and under. Older users can have an account but can’t do much else than look at their own profile. And it hasn’t just been built for teens… It’s been built BY a teen. Michael Sayman, a 19-year old former Facebook-intern created it.
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Users who sign up to Lifestage don’t even need to have a Facebook account to join. It asked you about things you like, who your best friend is etc. and then you simply create a video profile instead of filling out fields with text. Finally, friends watch your video profile.
What Is Lifestage?
Lifestage is described as an app that
[quote]makes it easy and fun to share a visual profile of who you are with your school network. Simply capture into a field on your profile, then post it on your profile. [/quote]
Also, as soon as your school is unlocked,
[quote]you can access the profiles of others in your school community (and all over!) so you can get to know people better in your school and nearby schools, discover others who are into the same stuff you are, and connect with them.[/quote]
Everything a users posts in Lifestage will always be “public and viewable by everyone, inside and outside your school”. Thus, there is actually “no way to limit the audience of your videos”. Finally, it has no way to know whether someone goes to a particular school or not. Yes… “All videos you upload to your profile are fully public content.”
Lifestage is only available on iOS at the moment, but an Android version won’t be far off if it turns out to be a success.