According to Social Media Influence, Facebook has launched a free voice calling feature to its iOS app in the UK:
The service launched in North America in January, and has now made it to the other side of The Pond to UK versions of Facebook Messenger for iPhone, iPad and iPod Touch.
The calls are routed directly through Facebook, not another VoIP (voice of internet protocol) application, and can be initiated by tapping the ‘I’ button in an individual conversation, then selecting ‘free call’.
Since the app runs in the background calls can be made at any time, although if the recipient is offline a message can be left for them to pick up when they log back in. Otherwise, providing their phone’s volume is on, it’ll ring and they simply swipe to answer.
We think this fits right into Facebook’s Strategy to provide new exciting features to Mobile users. Rumor has it that Facebook Lead Product Managers are no longer allowed to log in the social network via its web platform, having to use the mobile apps. This is thought to be a direct request from CEO Mark Zuckerberg who is not satisfied with the experience offered to mobile users.
So it does look like we should expect a lot of new features coming up on our Smartphones!