Facebook is kicking off this season of giving with new ways that make it easier for users to give back to the people and causes they care about.
From matching non-profit donations to the recent launch of new features that enable seamless giving and ease of fundraising for charities and causes alike, Facebook is encouraging communities to give back this holiday season.
First up, on December 3, aka ‘Giving Tuesday,’ Facebook will be matching up to $7 million in donations made through fundraisers and the ‘Donate’ button on Facebook. But that’s not all. Meet Facebook’s new fundraising tools!
The Donate Button Has Made Its Way To Instagram.
Are you a non-profit with a Business Account? Instagram has adopted Facebook’s ‘Donate Button’ to raise money directly through social media communities. 100% of proceeds make it directly to each non-profit using this method.
Gaming for Good — Charity Livestreaming
Last year in the US, Facebook teamed up with 25 gaming creators to test new livestream fundraising tools for charities. This test resulted in more than $180,000 in donations being raised for charity.
So, ahead of this year’s holiday season, Facebook has launched the new charity livestreaming tools for ALL Facebook Gaming Level Up creators and partnered creators in regions where fundraising tools are available on Facebook. These new features allow gaming creators to select available causes/charities in their areas, for viewers to donate to during the live stream, set donation goals, add a donation progress bar, and share donation alerts within it.
Facebook Stories Gets Fundraiser Stickers
Rally your friends behind a cause, build awareness for a fundraiser, or showcase your favorite charity in just a few taps, with Facebook’s new fundraiser sticker for Facebook Stories. In the example below, Facebook features The Latin GRAMMYs, which used this feature to build awareness and drive donations to the Latin GRAMMY Cultural Foundation.
With these features, Facebook hopes it will continue to encourage the success of fundraising. Let’s not forget that people have now raised over $2 billion for causes using the platform.
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