If you’re worried that you’re not going to make the Dec 31 deadline to comply with Messenger’s new Subscription Messaging policy announced last month, you’re in luck. Facebook has decided to stick to its current policies. For now.
Facebook had announced changes to its Subscription Messaging policies that made it necessary for Pages with chatbots to migrate said chatbots to Page-level permissions, and this caused a few headaches for many developers out there. The deadline to do so in order to comply with the policy changes was set to Dec 31, but Facebook has now decided to keep the app-level permissions for the moment. This means that Pages are still able to send automatic non-promotional messages to Facebook users without having to make any changes.
As Facebook announced recently explained,
“As we continue to review our Subscription Messaging policies, developers provided access to send messages via app-level permissions may continue to do so until further notice. We still encourage developers to migrate to the Page-level permission as we evaluate potential updates to this policy.”
Of course, Facebook’s back-pedalling doesn’t really mean much, since we don’t know what potential updates are going to take place – or when. By telling developers that it encourages them to “migrate to the Page-level permission” also makes it quite clear that the change is indeed coming, but that Facebook is still evaluating what other measures it will require – if any. In any case, developers who have already migrated will be ahead of the curve.
The good news for those who haven’t? They will no longer have to be granted permission from Facebook to send subscription messages. If you are unclear about what Subscription Messaging is, you can find out more information here.
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