Facebook might be the top advertising platform, but it’s been plagued by bugs affecting its reporting. The latest, affects reporting for video carousel ads.
In a recent Newroom post, Facebook said that it had once again found, and fixed, another ads reporting bug.
The bug, affecting video carousel ads caused advertisers to be billed not only for clicks to their website, but also for clicks on the videos within carousel ads. Although Facebook fixed the bug and is now giving advertisers back full credit for the charges they incurred due to misattributed clicks, this is another blow against the accuracy of its ads reporting metrics. This is something Facebook relies upon heavily, and any issue affecting its ads business like this could have a negative impact on its ability to convince more advertiser (especially big spenders) to trust it.
Despite the impact of the bug being more or less minimal, with 0.04 of ad impressions affected, this still could be a big blow to Facebook‘s credibility.
[wysija_form id=”5″]
More from Facebook
Facebook Wants To Fix Blinks In Your Photos With AI
People blinking in your photos may not be a problem for much longer. Facebook is working on ways to fix …
Facebook Now Offers Workplace Premium Free To Nonprofits And Staff At Educational Institutions
Facebook has announced that it is making its Workplace Premium feature free to nonprofits and to staff working at educational …
Facebook Helps Small Businesses And Developers Protect Their Customers’ Privacy
Facebook is announcing two new partnerships to help small and medium businesses and developers protect their customers' privacy.
