Facebook is far from giving up on its Stories feature, despite its failure to gain wide acceptance among users. To push this agenda even further, it’s testing three new ways for users to find and share Facebook Stories.
Facebook has seen that the ways in which people share and connect are changing, “quickly becoming more real-time and visual.” So, it’s constantly looking for new ways to help users get more creative with their sharing. One of the ways it’s doing this is by putting Stories at the forefront of the Facebook experience, despite indications that users don’t really appreciate Facebook Stories anyway. The platform is now starting three tests that will give Stories a central role in the status update.
The tests are outlined in a recent post from TechCrunch:
First is the test that opens the camera window with recent images from your camera roll – when users go to the status update field on mobile. By doing this, Facebook makes Stories much more of an obvious option, to begin with. This test will begin with only a very small percentage of users globally.
Second is the test of bringing Stories as the default option to Facebook Camera. Up until now, you had to choose to post to Stories, News Feed, or send to Messenger. By bringing Stories to the forefront of the Camera experience. many may be convinced to use it instead of the other options. Strangely enough, this test will take place with all users in the Dominican Republic.
Third is that Facebook Stories will now appear as big preview tiles above the News Feed, behind the profile pics of their creators. This test is likely to help users get interested in what others are creating in Stories, getting them to click and watch. The logic of this test is likely to be: More views = more users are encouraged to use Stories. This test will take place among a small percentage of users globally.
Which of the three tests will prove more successful, and which may actually roll out globally, is anyone’s guess.
More from Facebook
Facebook Targeting For Campaigns Focused On Sales
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
Facebook Makes Changes To Its Branded Content Feature
Facebook announced three changes to branded content and the expansion of its Brand Collabs Manager to several new countries.
Facebook Is Testing Multi-Brand Advertising Units
Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit.
