At Mipcom 2018 in Cannes this week, Facebook announced that MTV Studios and Bunim/Murray Productions are teaming up to bring back ‘The Real World’, one of the first productions in reality TV.
Anyone born back in the 80s and reared on MTV will remember The Real World, possibly the granddaddy of all reality TV, which started back in 1992 on MTV and ran for 32 seasons. After a year or so since Real World Seattle: Bad Blood ended, The Real World is coming back, and this time on Facebook Watch. Facebook’s head of content planning and strategy Matthew Henick and head of video products Paresh Rajwat announced that MTV Studios and Bunim/Murray Productions are teaming up for three new seasons of the reality show.
Since it was launched in 2017, Facebook Watch has gained popularity and “incredible momentum” according to Rajwat, and there are now over 50 million people who spend at least one minute on the platform each month and constantly increasing. For the record, time spent on Facebook Watch is now up 14 times since earlier this year, and people are watching videos on Watch five times longer than on News Feed.
Facebook’s funding of new shows for the platform will only continue, with Henick explaining that as Facebook moves forward, it will continue to invest in “some original shows”, testing and learning about new video experiences. “We’ll be looking closely at how people interact with content around the world and working with our partners to provide guidance based on what we learn” he explained. Furthermore, he said that Facebook would “lean into supporting a wide range of amazing video content from creators and publishers around the world—helping […] partners find success with their videos.”
The Real World on Facebook Watch will begin airing its new seasons in the U.S., Mexico and Thailand, in the spring of 2019. According to Henick, Facebook is also working with the production companies to introduce social elements and how to release the content. Fans will be able to vote for housemates before shows begin, and can also connect with the cast with tools like Facebook Live, Premieres and Watch Party.
More from Facebook
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your …