Rejoice! The day many Facebook Page Admins have been waiting for is here. Facebook is allowing the use of animated GIFs on some Pages, as regular and boosted posts! The feature is not global at the moment, but it could be in the very near future.
Also Read: Tumblr TV Is The Best GIF Search Engine Ever
There are only a handful of brands that have currently been given the feature – Wendy’s, Kuat (A Coca-Cola owned brand in Brazil) and Buzzfeed are the first businesses to be able to post GIFs on their page. They can add them as regular posts, and even boost them, but the GIFs will not be animated in desktop right column ads (sidebar). It is unclear if it would work with ads created within the Power Editor, but I can see this feature being rolled out after wider availability.
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For now, Facebook is just testing GIFs on Pages for a tiny sample of businesses in order to see how it would affect user-experience. Historically, Facebook has been against the clutter that many moving images could potentially add to people’s News Feeds. Slightly wider, or even global rollout is in the works, if the first test is passed.
In any case, ever since Facebook announced that users could use GIFs on their personal profiles we’ve been waiting very patiently for this awesome feature. Cinemagraphs never really caught on… maybe now is their time for a place in the sun.
Facebook is breaking bad!
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