Ever since 360 content has been available to Facebook users, the format has become increasingly popular, with anything from skydiving or experiencing far-away places now available to view in 360 degrees. Now, Facebook is launching an app just for 360 content.
Announced just this week, by Facebook Product Director, Brent Ayrey, and Software Engineer Christopher Wong, Facebook 360 is an app specially-made to work with Samsung Gear VR, powered by Oculus. It was built to make “360 photos and videos even more immersive and easier to discover.” And yes! It is essentially a great way to explore and consume all 360 content on Facebook – a huge amount by any standard.
Facebook says that
[quote]more than 25 million 360 photos and more than 1 million 360 videos [have been] posted on Facebook to date [Facebook 360] is a one-stop shop for catching up on what you may have missed from your friends and others you follow, diving into the 360 photos and videos you’ve saved, and finding something new to enjoy.[/quote]
With Facebook 360, you can experience 360 content from across Facebook – content created either by your friends, or the Pages you follow. While you watch or view 360 content, you can share it, react to it, or even save it for later. You can also get information about either video or photo easily.
Ayrey and Wong also explained that in the beginning, you can find four feeds within Facebook 360:
– Explore: Discover some of the most interesting and popular 360 content on Facebook from media companies, organizations and individual creators.
– Following: Experience 360 content that your friends have posted on Facebook as well as 360 content from Pages and people you follow.
– Saved: Find all the 360 content you’ve saved from News Feed ready for you to enjoy at a more convenient time.
– Timeline: Relive your memories in a new way through your own 360 photo and video uploads.
You can download Facebook 360 by going to your Oculus app on a Gear VR-compatible Samsung device. Alternatively, you can visit the Oculus site here, to get started.
[wysija_form id=”5″]
More from Facebook
Facebook Targeting For Campaigns Focused On Sales
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
Facebook Makes Changes To Its Branded Content Feature
Facebook announced three changes to branded content and the expansion of its Brand Collabs Manager to several new countries.
Facebook Is Testing Multi-Brand Advertising Units
Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit.
